(14, October 2016, Changzhou) Trina Solar Limited (NYSE: TSL) ("Trina Solar" or the "Company") today announced a refresh of its corporate logo. The new wordmark has been modernized in both color and typeface and, substantiated by an overriding new visual identity to be rolled out in the coming months. It is expected that the new logo will better deliver Trina’s brand vision of “popularizing green energy, combating climate change and fostering eco-civilization”.
Mr. Jifan Gao, Chairman & CEO of Trina Solar, said “We want to better convey Trina’s brand image as a leader in solar energy that benefits all mankind. We are proud of our achievements to date; however, we won’t rest on our laurels. We remain focused on developing technological innovations and transforming them into customer values. We are committed to continuously offering reliable and highly efficient solar solutions. We believe that one day solar energy could power more households globally, leading to a brighter and more sustainable future. “
From 14th October 2016, Trina Solar will officially begin the shift to a new corporate brand identity with the logo refresh, marking the beginning of a comprehensive transition process across all internal and external brand touchpoints.
About Trina Solar Limited
Trina Solar Limited (NYSE:TSL) is a global leader in photovoltaic modules, solutions and services. Founded in 1997 as a PV system integrator, Trina Solar today drives smart energy together with installers, distributors, utilities and developers worldwide. The company's industry-leading position is based on innovation excellence, superior product quality, vertically integrated capabilities and environmental stewardship. For more information, please visit www.dgfurong168.com.